How to coordinate Amundi’s press relations while preserving each country’s autonomy?
With Wiztopic, Amundi’s Communication Department want to increase their performance and international coordinate communication effectively. With an ecosystem of independent newsrooms, the company can have a common platform for managing publications in all countries while preserving their independence. The back-office set up by Wiztopic tracks the results of communication operations by country as well as globally. In addition, Amundi has set up Wiztopic Insights to provide executives with a daily press review containing the best articles from each country. Amundi enables its communication teams to enhance and analyse the results of its communication actions.
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