The podcast has become the leading format and a part of the consumers’ lives. In France, more than 52% of people, per year, listen to podcasts or replay radio. Many companies choose to start podcasting, but without knowing where to start. Wiztopic and Ausha publish a comprehensive guide on how to help you create your podcast and communication strategy. Read our tips and recommendations to create, disseminate and communicate about your future corporate podcast through this e-book.
History: What are the podcast’s origins? How has this medium evolved? Why does it have such a success today?
Tools: What do you need to create your own podcast? What are the steps you should follow?
Platforms: Which are the leading streaming platforms? How can your company be on there?
Analysis: What are the current corporate podcasts?
Communication: How do you communicate about your own podcast?